Hotel Social Media Posts: 80 Ideas for Hoteliers

Stay At The Top Of Your Guests’ Feeds!

When it comes to hotel social media posts, it can feel pretty repetitive at times. You may have a preset gallery of exquisite images – but is it enough to keep recycling your old images for a social media post every so often?

The answer is no.

While pictures are an especially evocative form of hotel marketing, your social media posts don’t always have to be stunning visuals of the hotel or the surrounding location. You can use a variety of other methods to display the personality and character of your hotel. For boutique hotels who need to be particular about their brand name, this is especially vital.

So you need some inspiration for your hotel’s social media feed. What can you post that is fresh and new?

We’ve put together lists of hotel social media post ideas for you to choose from. Scan down below and find you’ll find new and interesting ideas in which you can engage with your guests. Perhaps they won’t all be applicable to your hotel, however every hotel can find a whole range of new ideas from our long collection.

Bear in mind that this is just the start of hotel marketing – you’ll have to employ a range of hashtag research, tagging, and guest interaction in order to get the most out of these hotel social media posts.

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Aesthetic vs. Character for Hotels

40 Social Media Posts for Hotels

40 Social Media Pictures for Hotels

Our Final Word

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Aesthetic vs. Character for Hotels

For hotels, image is vital.

We generally consider “image” to be a combination of the aesthetic of the hotel and the character that your hotel and its staff gives off. If you start having to choose between aesthetic and character, you have already experienced a problem with your hotel marketing.

Even the most stunning hotel won’t receive bookings if the character isn’t up to standard. Especially not as the vast majority of guests will always check out previous customer reviews before making a booking at your hotel.

 

 

So we’ve curated a list of 40 social media post ideas that focus on the character of your hotel – your relationships, the experience you offer, how guests will feel once they stay with you. On top of that, we’ve also put together 40 social media post ideas that lean towards the aesthetic of your hotel. Best of all, this isn’t always proper hotel photography – with a decent phone and sense of aesthetic, any hotelier can do a fantastic job of creating these social media posts!

So here are our 40 suggestions that contribute to the character of your hotel.

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Hotel Social Media Post Ideas

1. Share a blog post about local attractions and hidden gems in the area
2. Highlight a positive guest review or testimonial
3. Share a funny or heartwarming story about a guest experience at the hotel
4. Share a recipe from the hotel’s restaurant or chef
5. Post a virtual tour of the hotel or guest room
6. Share a behind-the-scenes look at the hotel’s operations or staff members
7. Create a poll or survey asking guests for their favorite local activity or attraction
8. Share a travel guide or itinerary for the surrounding area
9. Post a video showcasing the hotel’s local partnerships or collaborations
10. Share a quote or inspiration about travel and adventure
11. Share an infographic with interesting facts or statistics about the hotel or area
12. Highlight any recent sustainability initiatives or efforts at the hotel
13. Post a live Q&A session with a hotel staff member or local expert
14. Share a “then and now” post showcasing the hotel’s history and evolution
15. Post a quiz or trivia game about the hotel or surrounding area
16. Highlight any seasonal or holiday events happening at the hotel or nearby
17. Share a post about the hotel’s corporate social responsibility and charitable efforts
18. Post a fun and interactive social media challenge for guests or followers
19. Share a virtual wine or cocktail tasting from the hotel’s restaurant or bar
20. Highlight any local cultural experiences or festivals happening in the area
21. Share a throwback post from a past event or celebration at the hotel
22. Post a video or tutorial showcasing a local craft or activity
23. Share a post about the hotel’s unique architecture or design
24. Highlight any local sports teams or events happening in the area
25. Post a virtual cooking class or demonstration with the hotel’s chef
26. Share a post about the hotel’s amenities and services for business travelers
27. Highlight any live music or entertainment happening at the hotel or nearby
28. Share a post about the hotel’s pet-friendly amenities and services
29. Post a virtual workout or fitness class with the hotel’s personal trainers
30. Highlight any luxury or VIP services offered by the hotel
31. Share a post about the hotel’s wedding or event packages
32. Post a video or tutorial about local cultural customs or etiquette
33. Highlight any local wildlife or nature experiences in the area
34. Share a post about the hotel’s green initiatives and eco-friendly practices
35. Post a virtual art or culture tour of the surrounding area
36. Highlight any team building or group activities offered by the hotel
37. Share a post about the hotel’s unique or unusual history
38. Post a virtual language class or lesson with a local language expert
39. Highlight any charity partnerships or fundraising efforts supported by the hotel
40. Share a post about the hotel’s executive or leadership team, including their backgrounds and expertise.

Now these all involve some form of media, however the images and videos aren’t the priority for hotels. each one of these hotel social media posts contributes to the character of your hotel.

So why don’t we examine 40 ideas for social media posts that do focus on the aesthetics of your hotel. Images and videos that incite the urge to make that direct booking!

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Hotel Social Media Pictures

1. Showcase stunning views from the hotel room
2. Share mouth-watering food and drinks from the hotel restaurant
3. Highlight the hotel’s unique architecture and design
4. Showcase local attractions and landmarks near the hotel
5. Share pictures of the hotel’s spa and wellness facilities
6. Post pictures of the hotel’s fitness center and gym
7. Share pictures of the hotel’s pool and other recreational facilities
8. Post pictures of the hotel’s meeting and conference rooms
9. Highlight any upcoming events or special offers at the hotel
10. Share pictures of the hotel’s lobby and reception area
11. Post pictures of the hotel’s outdoor seating areas and patios
12. Share pictures of the hotel’s guest rooms and suites
13. Highlight any eco-friendly initiatives and sustainable practices at the hotel
14. Share pictures of the hotel’s pet-friendly amenities and services (everyone loves puppies!)
15. Post pictures of the hotel’s local art and décor
16. Showcase any awards or recognition the hotel has received
17. Share pictures of the hotel’s wedding and event spaces
18. Post pictures of the hotel’s seasonal decorations and displays
19. Highlight any community partnerships or philanthropic efforts the hotel is involved in
20. Share pictures of the hotel’s on-site activities and entertainment
21. Post pictures of the hotel’s local partnerships and collaborations
22. Highlight any history or interesting facts about the hotel or location
23. Share pictures of the hotel’s holiday celebrations and festivities
24. Post pictures of the hotel’s private dining and catering options
25. Highlight any sustainable and locally-sourced menu items from the hotel’s restaurant
26. Share pictures of the hotel’s interior design and décor
27. Post pictures of the hotel’s art and cultural events
28. Highlight any seasonal activities or events in the surrounding area
29. Share pictures of the hotel’s library and reading rooms
30. Post pictures of the hotel’s luxurious amenities such as hot tubs or saunas
31. Highlight any wellness or fitness retreats offered by the hotel
32. Share pictures of the hotel’s nearby hiking or biking trails
33. Post pictures of the hotel’s city tours or cultural experiences
34. Highlight any unique or bespoke services offered by the hotel
35. Share pictures of the hotel’s in-room amenities such as bathrobes and slippers
36. Post pictures of the hotel’s local farmers’ market or organic produce vendors
37. Highlight any family-friendly activities or attractions in the area
38. Share pictures of the hotel’s rooftop bar or lounge
39. Post pictures of the hotel’s beach or waterfront access
40. Highlight any romantic or honeymoon packages offered by the hotel

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Our Final Word

Social media is a great way to stay relevant, interact with guests both past and present and solidify the branding of your hotel.

Whether your brand focuses on its destination, services or the experiences that your hotel offers, you can highlight the unique selling point of your hotel and capitalise on the interest of guests. With a strong social media marketing team for your hotel you can outperform the competition in a battle of wits and drive those bookings to your own hotel.

Not only that, but thanks to social media profiles, once you’ve attracted the interest of new potential guests, they are more than likely to click through directly to your website from your profile rather than Google search your hotel.

So you’ll have just avoided paying another OTA commission!

So what are you waiting for? You’ve got 80 social media posts to start preparing and planning. If you need any help with your hotel marketing strategies, why not get in contact with one of our experts? Our dedicated team have extensive experience working within the hotel marketing industry, and are always on hand to answer all of your questions.