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How to Turn Guest Reviews into Engaging Instagram and TikTok Content
How to Repurpose Guest Reviews for Social Media Content on Instagram and TikTok In the competitive hospitality industry, repurposing guest reviews for social media content is an ef
Hotel Marketing Plan: Crafting a Successful Strategy Step-by-Step
Learn how to create a comprehensive hotel marketing plan with our step-by-step guide. Boost bookings and revenue with targeted strategies.
The Power of Hotel Social Media Post Design: Eye-catching and Engaging Content
In this article, we will explore the art of designing compelling hotel social media posts that not only capture attention but also drive engagement. We’ll dive into the importanc
Define Your Hotel USP: A Guide
Let your hotel personality shine through. Before you engage in any hotel marketing activity, your first action should be to define your hotel USP. This lays the foundation for any
62 Ideas for Hotel Website Blogs
Blogs Are Easy, Their Benefits, Phenomenal. Marketing 101: Every website needs a blog, and hotels are no different. Your hotel can greatly benefit from creating your own blog posts
Influencer vs Affiliate Hotel Marketing
Are the selfies serving up brand new groups of guests for your hotel? They are two similar, yet different methods of marketing your hotel. Affiliate and influencer marketing are ma
A Mobile Friendly Hotel Website – Why You Need One
Mobile friendly websites are a must have in today's digital age. Learn why and how to optimise your website!
Luxury Travellers: A Hotel Marketing Strategy
If big-spenders are what you're looking for, luxury travellers are the guest type for you! Let's talk marketing strategy...
Overbooking Your Hotel: Everything You Need To Know
Learn the tips and tricks to make the most of this valuable strategy that boosts your profits
Leisure Guests in Hotels
One of several guest types, leisure travellers have a lot to offer your hotel
Hotel Social Media Posts: 80 Ideas for Hoteliers
Keep your social media profiles up and active with these 80 inspirations for hotel social media posts
Online Reputation Management: 10 Tips For Hotels
With just ten tricks, you can rapidly change the way guests see you online
The Direct Booking Summit 2023 Is Coming!
The Direct Booking Summit 2023 is almost here, what can we expect from this event?
Can Hotel Chatbots Boost Direct Bookings?
Hotels can now choose from a wide range of chatbot services - but how can they make the right choice?
Hotel Website Hosting: Our Top Picks
Your website hosting can make or break the guest journey, so it's important to make the right choice and increase those direct bookings!
Improve Your Hotel Website: The Key To More Bookings
A complete guide to why and how you should optimise your hotel website, covering your 9 main priorities.
Is TikTok Hotel Marketing Worth It?
Learn why hotels are hotly contesting this topic, and how to optimise your TikTok marketing strategy!
Hotel Photography Marketing Guide
Hotel photography is a powerful tool in the hotel digital marketing world, and great shots of your location can make all the difference to your booking levels. Weddings are just on
10 Essential Hotel Metrics to Monitor
To succeed in the hotel industry, you’ll need to examine each of these KPI’s extremely closely… There are a multitude of hotel performance metrics that you can examine on a r
How to Promote A Hotel on Google
Learn how to increase direct bookings via all things Google-related
Boost the Guest Journey (and Your Revenue)!
Improving your guest journey can give your hotel a massive boost in revenue...
6 Ways to Increase Your Hotel Website Traffic
To get conversions, you need traffic first. Let's break down how to get more visitors..
Hotel Benchmarking: The Basics
Hotel benchmarking is an essential task for hotels. With our benchmarking tips, performance analysis against your competition is a breeze!
6 Tips For an Effective Overbooking Strategy
Overbooking strategies drive revenue, fill up your rooms and keep the guests flooding in!
Can Hotels Counter High Cancellation Rates from OTAs?
Regain control of your bookings by combatting the high cancellation rates of OTAs
Rate Plans For Hotels
Rate plans for hotels a vital part of both revenue management and hotel marketing
SEO For Hotels: Everything You Need to Know
Hotel SEO is the cornerstone for increasing direct bookings and reducing your reliance upon OTAs. Let's see how you can get started...
The Difference Between OTAs & Metasearch
OTAs & Metasearch got your head in a spin? Let's devise the best strategy and use them to drive bookings!
7 Ways Hotels Can Increase Direct Bookings
Boost your bookings with these methods of increasing booking rates and start paying less commission to OTAs
Bleisure Traveler – The New Type of Guest
Turn business trips into bleisure trips with just a few small changes. You'll have longer reservations and better recommendations!
Hotel Guest Expectations & How to Exceed Them
Understanding your guests and you'll increase your hotel brand, bookings and reviews!
What Makes Boutique Hotels Popular?
What helps a Boutique Hotel compete with the larger hotel chains? It's a blend of style, character, service, marketing and more!
What Are The Benefits Of A Hotel Marketing Agency?
There are an enormous number of advantages to using a hotel marketing agency. Increase direct bookings, combat brandjacking and build your hotel's personal brand!
Your Hotel Can Prevent Brandjacking
It’s easier than you might think to prevent brandjacking. As a hotelier, that might seem incredible. After all, OTAs seem to have almost entirely cornered the market when it come
A Hotel Marketing Strategy To Drive Bookings
Your 6-point guide to create a strong Hotel Marketing Strategy that drives guest bookings and strengthens your Hotel's online presence
How did Google’s Free Booking Links become a headache for hoteliers
A year passed since Google announced Free Booking Links for hotels. So why are they still not active for all hotels?
How Your Hotel SEO Can Increase Bookings
Being a successful hotelier means keeping up with your Hotel SEO. Learn how to drive traffic and increase guest bookings with SEO today!
Is Your Hotel Social Media Strategy Outdated?
Over the last few years the relevance of social media has completely changed - and hopefully your hotel social media strategy along with it.
Hotel Website Metrics For Success
The right metrics in the right hands can optimise your hotel marketing strategy. Learn about these essential 4 and how to make the most out of them!
Hotel Channel Manager – Why You Need One
A Hotel Channel Manager is an essential tool that can revolutionise the way a hotelier works. Fewer tasks, clearer communication and increased bookings to name a few!
Corporate Guests In Your Hotel – A Hotelier’s Guide
As the world of business travel opens up again, corporate guests are now one of the most important customer segments you can find. Learn exactly how to bring them in...
Identifying your Type of Hotel Guest
Identifying your specific type of hotel guest unlocks the key to your hotel marketing. Pinpoint what guests desire from you, provide it and increase direct bookings
Marketing for Sustainable Hotels
Sustainable hotels are the new trend that is blazing across the hospitality industry. Hotels of all shapes, sizes and locations are hopping on the bandwagon to “go greener” but
How to Promote your Hotel on Google
Google has a vast number of tools available to Hoteliers to promote their hotels effectively. Click here to learn what's available, and how to use them properly!
Hotel Direct Bookings – A Growing Trend
As a post-Covid world opens up, hotels are discovering a wonderful phenomenon - but why are more customers booking directly?
Intentional Overbooking – Clever or Questionable?
Intentional overbooking is a common practice for hoteliers. An essential part of revenue management strategy - but how do you stop it going wrong?
Is This the End of Rate Parity
Rate parity has defined the relationship between hotels and OTAs for so long. Now we analyse the growing trends and ask ourselves - Is this the end of rate parity as we know it?
How to Improve your Hotel Website Page Load Speed
How quick is your hotel website page load speed? Learn why it could be your hotel’s own worst enemy, and more specifically - how to speed it up.
Increasing traffic to your hotel website
You can't improve conversion rates without first driving traffic. Learn how to increase traffic directly to your hotel website to maximise your direct bookings.
Geotagging your Hotel – A Customer Journey Shortcut
Geotagging your hotel is essential on the customer journey. It can be the difference between a direct booking or an OTA booking, or even worse - guests choosing another hotel.
How to Promote your Hotel on Instagram
Social media is now an incredible force for marketing. Learn how to use Instagram as an effective promotion channel to increase direct bookings without costing a fortune.
Booking Engines – A Hotel’s underdeveloped feature
Are you using your booking engine to your hotel’s advantage? You could be losing guests by the dozens, now find out why you should be updating your booking engine today!
Brandjacking – Can hotels prevent it?
Why do hotels suffer from brandjacking? What can be done about it? Is there a way to use it to your advantage? Learn all this and more!
Why destination marketing is essential for hoteliers
Discover why destination marketing should be the main focus of hoteliers everywhere
When should hotels start marketing again?
Hotel marketing has been on the back burner since the pandemic began. Find out why hoteliers need to prioritise their marketing strategies!
Are OTAs becoming your partners in profit?
Hotels and Online Travel Agencies (OTAs) often have a complicated relationship. If you have been in the hotel industry for some time, you are well aware of the impacts that they
WiFi is no longer a mini-bar item in hotels
You know that feeling when your plane lands and you instantly power-on your cell phone before you even get off? It’s the same feeling that guests have when they enter your hotel